'Scale' refers to the development of effective strategies to achieve social impact at scale. This is achieved through the implementation of social franchising strategies - social franchises of either the non-profit organisation, or where applicable, a social enterprise. The process involves:

1. Scalability strategy development
2. Capacity development audit
3. Capacity development plan generation
4. Codification of practices
5. Working with and through partners – identification of partners, establishing parameters and MOUs, provision of training
6. Set-up social franchises (of NGO and/or social enterprise)
7. Incubation of social franchises
8. Acceleration of social franchises
9. Consolidation

The Impact Effect assists through provision of process facilitation for these activities, together with coaching and mentoring.